The evidence is clear
When girls have the freedom to learn, earn, and save without harm, their health and wellbeing increases, they become empowered to make their own decisions and take control of their own lives.
Investing in girls is the right thing to do, and the smart thing to do. When girls have opportunities, whole families become stronger both economically and socially, student numbers increase, agricultural productivity goes up, while rates of child marriage, teen pregnancy, and HIV/AIDS go down.
Right now, products and services are rarely designed for, marketed to, or distributed to the majority of the world’s adolescent girls — they are an underserved market. Girls have enormous potential. Well-designed products or services can give a girl the space and security she needs to learn, the time she needs to work, and the ability to launch a business of her own.
The Business Case
“Giving girls and women the chance to improve their own livelihoods is crucial to ending poverty for good… Businesses have a key role to play by using their skills and expertise to provide vital products and services, which are key to building prosperous societies.”
~ Justine Greening, UK Secretary of State for Development, October 2014
For some, the 250 million adolescent girls living in poverty worldwide don’t make an obvious consumer base for profitable companies.
But girls who have an opportunity to reach their full potential make vibrant local economies possible. They’re motivated, responsible, eager for change and willing to spend what money they have when presented with well-designed products that help them keep safe, earn, learn, and save. By positioning their products and services correctly and forging the right public-private partnerships, businesses can tap into this underserved market, unleashing a world of good (and good business) in the process.
Watch “The Girl Effect: the clock is ticking” for a summary of the challenge and opportunity.
- Read The Girl Declaration, the 5 goals and 7 principles that can create a better future for girls and end poverty for the world.
- Read the ground-breaking report Voice and Agency: Empowering Women and Girls for Shared Prosperity.
- Read SPRING Technical Director Dr. Rebecca Calder’s paper, Adolescent Girls and Education: Challenges, Evidence and Gaps.