1. To make the world a better, safer place for girls. Well-designed products or services can give a girl the space and security she needs to learn, the time she needs to work, and the ability to launch a business of her own.

What does being a girl in Pakistan mean? This report represents an effort to understand girls’ lives in context – through their eyes and their and their aspirations – and is the fourth in the girl research series which aims to help businesses understand their end users. Download: SPRING Pakistan Girls Landscaping Report

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Myanmar girls

Between February and May 2018, SPRING conducted a landscaping study to explore the lives of adolescent girls in Myanmar. Employing a range of qualitative and participatory approaches, the research endeavoured to complement insights from earlier literature reviews. The resulting report represents this effort to understand girls’ lives in context – through their eyes and their […]

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When adolescent girls (aged 10-19) are included in education, health and economic investment, they have a better chance of achieving their full potential and breaking the inter-generational cycle of poverty. Business has the ability to reach girls with innovations that can help empower them. But due to constraints such as perceived limited purchasing power and […]

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