Elephants Can Dance: Social Innovation Isn’t Just for Small Companies
Don’t believe the myth that large companies can’t innovate, writes Ramona Liberoff, CEO of SPRING Accelerator. Joining with businesses in the developing world to work toward social impact – such as empowering girls – can spark new thinking and commercial gain.
Challenging the thinking that “innovation should be left to start-ups” and big corporates can buy innovation if needed, she articulates who large companies should seek inspiration from some of our businesses. They operate in most challenging markets and have no choice but innovate to survive.
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