The business case for girls
Modern entrepreneurs understand the opportunity of low to very low income adolescent girls markets in Africa. $5 trillion is not negligible and many would like to be part of it, especially when you think of the social impact it would have. But businesses are yet to crack the code on how best to develop sustainable products and services to better served this market, while being profitable.
Selling to very low income girls might be tough, but we have the opportunity to get it right. SPRING’s mentors, advisers, and country managers are some of the foremost experts on the girl market. They’re pros at designing world-class products and at accelerating businesses and buffering them against risk. Most of all, they’re fiercely passionate about helping entrepreneurs reach scale with products that are tailored to real girls’ needs.
Read the full article on Business Fights Poverty