We use action-research learning methods to inform and improve our work. Key measures include the number of girls who benefit, the increased commercial success of the businesses, and the positive impact of Human-Centred Design on the participant organisations.
COHORT 4 TIMELINE
From October 2017 through to February 2018, the SPRING team reviews applications received. Businesses who meet with our criteria are interviewed for a place in the SPRING cohort. We are on the look-out for high-potential businesses with opportunities for scale, or established nonprofits looking for significant market-oriented commercial innovation. Essential traits of SPRING candidates include ethical alignment to SPRING’s goals and governance, commitment to improving the lives of girls and concrete commitment from senior management to participate in all SPRING activities.
Boot Camp 1
The cohort kicks off with selected participants meeting for two weeks in March. Boot Camp equips participants with the fundamentals plus the time and collaborative environment to innovate using Human-Centred Design. Think user journey sketches, colour pin-boards, insight-fuelled brainstorm sessions and thought-provoking perspectives. Every angle of the business will be examined and refined with the support of advisers and peers. Our structure is flat and our approach is collaborative – we work with and for businesses to prototype innovations. Every participant leaves Boot Camp with a clear prototype for a Girl-focused product, service or business model.
RESEARCH & PROTOTYPING
(Months 2 to 4)
The research and prototyping phase gives all participants the structure and opportunity to examine their innovation prototype from the end-user’s perspective, researching with and receiving feedback from girls in their target country. Design workshops with fuseproject take place in each country to refine prototypes based on feedback from end-user girls.
BOOT CAMP 2
The cohort meets again to refine prototypes, develop business models, and create brand and digital assets with SPRING to help bring prototype innovations to market. We start to look at investment readiness and opportunities in more detail.
ON GOING SUPPORT
(Months 6 to 8)
During this phase, we support you with go-to-market strategy and implementation, build capacity, and connect you with mentors and investors to ensure the success of your prototype launch.
COHORT CLOSE OUT
For the final stage of the cohort, we celebrate accomplishments and plan post-cohort activities to support businesses in refining prototypes and sharing learning.