Roo works at the intersection of business innovation and entrepreneurial methodology. As a consultant to executive leadership teams, Roo has created transformative growth strategies across financial, CPG, technology, and sustainably-focused industries, including Pepsi, Alliance Bernstein, LinkedIn, MySpace, GE, and Seventh Generation. His focus is on delivering holistic solutions that combine creative and business thinking to help clients tap into the entrepreneur’s “challenger” mindset. He has a prioritised focus on activation, understanding that good ideas and good businesses don’t mean anything unless they succeed in the marketplace.
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We’re featured in the Summer 2016 edition of Contagious magazine! SPRING CEO Ramona Liberoff explains the thinking behind our accelerator, and discusses some of the stand-out business innovations from our launch year in East Africa. Contagious: How SPRING Accelerator is challenging cyclical poverty through business innovationContinue »