A practical guide to researching girls as users
A practical guide to researching girls as users
This practical guide to researching girls as users provides a detailed explanation of how to conduct research into the lives and experiences of girls in SPRING’s nine focus countries in South Asia and East Africa. It is based on our experience of conducting girl landscaping research across these regions. Girl landscaping is a process that explores the lives adolescent girls’ in their specific local contexts in order to design a curriculum that supports businesses to better understand girls as their ‘target market’ so that they can design better products, services and opportunities to positively impact them.